Your product
already works.
Stop wondering
where the next
client will come from.
We build and manage the system that connects strategy, content, acquisition and sales, turning unpredictable growth into a steadier flow of new business opportunities.
For female entrepreneurs who already have clients, revenue and a validated offer, but no longer want growth to depend only on word of mouth, referrals or the next launch.
Strategy. Content. Acquisition. Sales.
The problem is not
how hard you work.
It is that revenue is
never the same
two months in a row.
One month three new clients come in and you think you have finally made it. The next month almost nothing comes in and you start chasing opportunities again.
Word of mouth works. But only when it feels like it.
Referrals arrive in waves. Instagram can bring you views and likes without bringing you enough appointments.
And every time you finish a project, the same question returns: “Where will the next client come from?”
When you do not know what next month will bring, real planning becomes difficult. You do not raise your prices with confidence. You do not hire. You do not delegate. You do not invest as much as you could.
Not because you are not capable. But because there is no system making acquisition more predictable.
You already have the pieces.
What is missing
is the machine that
makes them work together.
When we analyse established companies, we often find the same picture. A beautifully curated social profile that generates attention, but few enquiries. A few advertising campaigns launched and then switched off.
A website that describes the company, but does not convince the potential client to take the next step. And in the end, selling always comes back to the founder’s desk.
The problem is that each piece, on its own, does not produce a steady flow of new clients.
- 01Content builds authority.
- 02Campaigns amplify the message and keep reaching new people.
- 03Strategy decides who to attract, with which message and with which offer.
- 04Sales turns that attention into business opportunities.
When all the pieces work together, you no longer have separate activities.
You have a system.
What happens
from the day
we start.
We do not hand you a document to follow on your own.
From day one we work inside your business and for your business.
Every week something concrete moves forward.
Analysis and direction
We start from what already exists. We look at the numbers, understand where your clients come from today, the average value of a client, what you are selling and where the flow breaks down.
From this analysis we define:
- what to communicate;
- who to communicate it to;
- which problem to place at the centre;
- which promise to use;
- how to present the offer;
- how the journey that turns attention into a business opportunity must work.
Before producing anything, it must be clear what we are selling, to whom, and why they should choose us.
Production and execution
Strategy becomes tangible material.
We organise the filming day and produce the content and creative assets needed to take the message to market.
We prepare everything required to start generating traffic and new opportunities.
Timelines also depend on keeping the agreed filming days and delivering the agreed materials on time.
The system goes live
Once strategy, messaging and materials are ready, we start distributing. Organic and paid begin working together.
From this moment we start collecting real data:
- who responds;
- which messages work;
- which creatives attract attention;
- which campaigns generate opportunities;
- where the process loses potential clients.
From data to decisions
The first results let us understand what to keep, what to correct and what to strengthen.
We progressively optimise content, communication, campaigns and the sales process based on the data collected.
The goal is not to launch a campaign once. It is to build something that can keep working, be measured and be improved.
The first 90 days are there to build, activate and progressively optimise the system.
We start from analysis and strategy, produce the materials, activate content and campaigns, and use the data collected to progressively improve what goes to market.
The goal is to build an acquisition infrastructure that does not depend on a single campaign or a single launch, but that can be measured, improved and managed over time.
It is for you if you already
have something that works.
But you want to stop
leaving growth to chance.
It is for you if
- •You already have a business and paying clients.
- •Your offer has already been purchased more than once.
- •Today most clients come mainly from word of mouth, referrals or personal relationships.
- •Revenue already exists, but it is not predictable enough yet.
- •You want new revenue with more continuity, instead of alternating peaks and empty months.
- •You are ready to allocate a monthly budget to growth and acquisition.
- •You are willing to take part in filming and show your face when needed.
- •You want to build a system, not simply publish more content.
It is not for you if
- —You are starting completely from scratch.
- —You do not have paying clients yet.
- —Your offer has not been validated yet.
- —You are only looking for someone to publish content for you.
- —You only want to try a few advertising campaigns.
- —You do not want to invest budget in acquisition.
- —You are not available to produce the required materials.
- —You are looking for an instant solution without changing the process.
Two entrepreneurs.
One integrated vision.
Barbara Maiuri
More than twenty years as an entrepreneur. Barbara built and grew companies of her own before starting to work alongside those of others.
At S&B Consulting she leads the strategic structure of the business: business model, commercial strategy, offer, sales and business development.
Silvia Paradiso
Silvia shapes how the company is positioned, communicated and taken to market.
At S&B Consulting she leads positioning, brand, communication, social media, content production and the content machine required to turn attention into business opportunities.
You are not buying
a consultancy.
You get a team working
inside your business.
Behind every project there is not a single person handing you a strategy and then leaving you to execute it alone.
S&B Consulting brings together different skills working towards the same objective: to build, produce, distribute and optimise the acquisition system.
Strategist
Analyses the business, defines the direction, positioning, message and offer, and coordinates the system so that every activity works towards the same objective.
Human copywriter
Real strategic copy. Not AI-generated copy delivered straight from a prompt.
Strategy and creative work are not delegated to a prompt.
A real copywriter works on angles, hooks, scripts, advertising messages and communication, starting from the business, the market and the people we want to reach.
In a market full of automatically generated content, the message has to read as if it were written for the client, not by a machine.
Videomaker
One filming day per month
A dedicated filming day to produce the material needed for communication and campaigns.
Content editor
Turns the recorded material into content and creative assets ready to be distributed across the different channels.
Social media manager / publisher
Manages the calendar, publishing and organic distribution of content according to the defined strategy.
Media buyer
Manages and optimises the advertising campaigns, analysing data, creative and performance to progressively improve acquisition.
Customer care
Supports the operational flow and the relationship throughout the project, ensuring continuity, organisation and coordination of the activities.
You are not buying a few posts and a campaign.
You are putting around your business the people required so that strategy, content, distribution, advertising and sales can finally work together.
We work with
a limited number
of companies at a time.
Every new project requires analysis, strategy, production and hands-on management. That is why we cannot work with an unlimited number of companies at the same time.
S&B Consulting works mainly with female entrepreneurs who already have clients, a validated offer and an established business.
If you are at this stage and want to build a more predictable acquisition system, submit your application.
Apply for the Strategic Call.
Apply for the strategic call
Frequently asked questions.
The first 90 days are designed to reach the market quickly and then improve progressively: we analyse the business, define the strategy, produce the materials, activate the system and start collecting real data. When the agreed activities are respected, the goal is to start seeing the first signals and first opportunities during this period. We do not, however, guarantee a specific number of clients by a specific date.